Keanu Reeves Is Saint Laurent's Newest Face

Keanu Reeves Is Saint Laurent's Newest Face

The veteran actor stars in Saint Laurent’s latest menswear campaign.

The veteran actor stars in Saint Laurent’s latest menswear campaign.

Text: Paul Madley

Nineties heartthrob and Hollywood’s current action man, Keanu Reeves, is the new face of Saint Laurent, the internet has found out.

This is Reeves' first time fronting a fashion campaign and he’s looking dapper, rocking three different looks: pinstripes, polka-dot, and leather accessorized with a pair of aviators. The 54 year-old film icon looks badass sporting long hair and proves that style is ageless. The campaign was shot by photographer David Sims,  a consistent collaborator with the brand.

Anthony Vaccarello, the creative director of Saint Laurent, made the exciting announcement earlier this week via Instagram. The Belgian born designer has successfully rebranded Saint Laurent since taking the reins. Vaccarello is on a mission to work his magic and make Saint Laurent his own.

Take a look at the new campaign images of Keanu Reeves below:

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