Kérastase Launches New Genesis Homme Collection
Kérastase has released its new product line that caters to specific hair care needs.
Whether as a Father’s Day gift or improving hair texture, strength, and volume, Kérastase has you covered. The Paris-based luxury haircare brand has introduced its new Genesis Homme line specifically formulated to tackle hair necessities. As a follow-up to the success of its OG Genesis Collection back in 2020, these new products have a specific design for weakened hair and are prone to thinning with a Creatine and Ginger Root infusion.
The collection which retails from $36-$39, comes with four products including the Bain de Force Quotiden, Bain de Masse Épaississant, Spray de Force Épaississant, and Cire D’Épaisseur Texturisante. As an everyday purifying, fortifying shampoo, the Bain de Force Quotiden works to gently clarify the scalp, hair, and beard for a deeply cleansed feel. The Bain de Masse Épaississant thickness boosting shampoo contains a gentle clarification formulation while improving texture, volume, hydration, and instant hair thickening action.
Kérastase’s Genesis Homme thickness boosting Spray de Force Épaississant thickens hair fibers for fuller, stronger hair providing instant 24-hour volume and root texture. The Cire D’Épaisseur Texturisante thickens hair fibers for a fuller, healthier looking do. This product leaves a matte finish and has a flexible, medium hold.
Kérastase Genesis Homme Collection will be available to purchase in the US on May 23rd on kerastase-usa.com