Kim Jones and Virgil Abloh Go Toe-to-Toe with Nike Collections

Kim Jones and Virgil Abloh Go Toe-to-Toe with Nike Collections

The two streetwear titans have been enlisted by Nike to create World Cup inspired collections.

The two streetwear titans have been enlisted by Nike to create World Cup inspired collections.

Text: SAMUEL ANDERSON

With the World Cup two weeks away, Nike has tapped fashion MVPs Kim Jones and Virgil Abloh to create two soccer-inspired athleisure-wear collections. Launching on June 7th and June 14th respectively, Jones and Abloh’s distinct collections each reflect the designers’ tastes and relationships to the game.

For his collection entitled “Football Reimagined,” Jones opted for a slick, summer goth-inspired aesthetic—taking cues from London’s punk scene rather than its rabid sports culture. The asymmetrically tailored biker shorts and makeshift happy face (formed with the Nike swoosh) pay homage to the punk scene of London’s Kings Road. In addition, a hybrid shoe design inspired by three Nike classics—The Footscape, the Vandal and the Air Max 97—reflect the eclecticism of punk.

Abloh, meanwhile, looked to another somewhat obscure subgroup for inspiration. Inspired by the Czech Republic’s soccer team, the “Football Mon Amour” collection’s checkerboard patterns and lion logos reflect the team’s graphic-heavy jerseys. In addition to eye-popping visuals, the collection’s graphics provide functionality; a white spot on the shoe represents the ideal part of a foot for kicking a ball.

It makes sense that the sporting goods giant would draft Jones and Kim for the project; both are game-changers in sportswear—Jones as the creative director of menswear at Louis Vuitton and Abloh as the founder of Off-White—and both made strategic moves in the menswear reshuffle earlier this year, with Jones heading to Dior Homme and Abloh replacing Jones at Louis Vuitton. But if these disparate collections are any indication, Abloh's tenure at Louis Vuitton is bound to be a whole different ballgame.

“Football Mon Amour” by Off-White x Nike (photo: courtesy of Nike)
Credits: IMAGES COURTESY OF NIKE

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