“My family and I moved to Williamsburg in 2017 and I fell in love with the neighborhood. The restaurants, the shops, the people, and the atmosphere make it a very special area in New York and were all factors in us moving our brand HQ there in 2021. It’s my home, our team’s home, and it only made sense for us to make it a home for our community,” said Ronnie Fieg, Founder and CEO of Kith, about his decision to open the brand’s second Brooklyn flagship store in Williamsburg.

The NYC-based fashion-lifestyle hybrid brand announced the opening of their second Brooklyn location earlier this week. The newest addition to Kith storefronts, located at 25 Kent Avenue, opened to the public on March 24th.

The new location will carry Kith’s in-house and multi-brand ready-to-wear apparel, accessories, and footwear for men, women, and kids. Customers will be greeted with a Kith Treats location immediately when they walk in—offering its signature specials, Build Your Own menu, and global collections. The brand also released an exclusive treat to commemorate the Kith Williamsburg opening.

Founder/CEO/Creative Director Ronnie Fieg designed the new flagship with signature elements of Kith’s retail concept, tweaked and changed using unique design details that work in cohesion with the store’s new neighborhood. To align with Williamsburg’s industrial architectural aesthetic, the new space fosters a minimalistic feel featuring an earth-tone palette, coupled with a mix of brick, concrete, stainless steel, white oak, and elegant Rosa Aurora Stone. The industrial ambiance is balanced with lush oak trees outside, and an abundance of greenery spread throughout the store.

The new store pays homage to the 25 Kent Plaza brick aesthetic through its monolithic brick facade and centerpiece, which is utilized to highlight the brand’s footwear offerings. The round brick sculpture also houses a locally-made, solid oakwood dome and a custom-fabricated chandelier.

To celebrate the store opening, Fieg partnered up with adidas Originals and Clarks Originals to present its latest 8th St offering. These brands came together to create an brand new silhouette, offered in three distinct colorways, unifying each brand’s identity into one. The upper is comprised of the classic adidas Samba silhouette reimagined in Clarks Originals signature suede, along with Clarks iconic crepe midsole and outsole.  These models will only be available via drawing in the US & EU—now live on the Kith App.

The new flagship store is located at

25 Kent Ave
Brooklyn, NY 11249

Operating hours:
Monday – Saturday: 11AM – 8PM
Sunday: 11AM – 7PM