KITH Takes a Trip to Springfield Through New Partnership With “The Simpsons”

KITH Takes a Trip to Springfield Through New Partnership With “The Simpsons”

KITH Takes a Trip to Springfield Through New Partnership With “The Simpsons”

Bart Simpson, but make it fashion.

Bart Simpson, but make it fashion.

Text: Ahad Sanwari

Things are about to get a little more yellow. KITH announced a new partnership with iconic American cartoon series “The Simpsons,” which includes apparel, accessories, and real-world installations.

KITH launched a new collection of clothing that featured designs and graphics of Springfield’s most iconic residents, comprising of the entire Simpsons clan (Homer, Marge, Bart, Lisa, Maggie) and other major characters like Krusty the Clown. The collection includes crew and turtleneck prints with family shots and all-cloud designs, caps, socks, and hoodies.

To celebrate the launch, KITH also featured a Simpsons-related installation in their flagship SOHO store, recreating the legendary living room TV-and-couch setting from the show’s opening sequence. 

KITH Treats also partnered with New York-based Doughnut Plant to bring to life the famous frosted doughnuts that were sold at Doughnut Plant’s NYC locations, along with a version of them in milkshake and ice cream swirl forms at the KITH Treats flagship stores.

The entire KITH x The Simpsons collection is available for purchase on the KITH website.

Credits: All images courtesy of KITH

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