Under the guise of Kith, an iconic partnership has been forged between the lifestyle brand and the automotive brand, BMW. 

Kith-founder, Ronnie Fieg’s love for BMW has been brought to life in a new light — allowing him to relive the memories of his childhood and grandfather who owned a red E30 M3 from the late 1980s. Drawing from that inspiration, Fieg bridges the past and present of BMW, creating a nostalgic clothing aesthetic better fit for the 21st century. 

This first of its kind partnership manifests itself into a 96-style apparel and accessories collection, as well as a one-of-one Kith for BMW 1989 E30 M3. Kith’s staple silhouettes and custom-milled fabrics are drove by BMW’s classic color palette and iconography. Different apparel styles include knitwear, color-blocked cardigans, sweaters, racing-inspired jackets. As well as nylon track-suits, outwear kimono blazers, and suede bombers which are balanced by an assortment of graphic tees and hoodies. Noticeably, a special Kith BMW roundel logo can be seen throughout. 

In addition to the clothes, a plethora of BMW lifestyle accessories are offered.  These car-centric items include custom valve caps, microfiber towels, and license plate frames. Complemented by various home goods like an umbrella, mugs, pillows, and more. Out on the range, you can sport Kith X BMW headwear, scarves, and driving gloves as well.

Fuel your new wardrobe, with some of the pieces down below. And visit Kith.com, US & Japan flagships, all US&EU shops on Oct 23rd to purchase.