Known for playing Archie Andrews in the television series Riverdale, K.J. Apa has a new title to add to his résumé. As of Jan. 7th, Lacoste has announced the actor as their newest ambassador for their underwear line. With his new role, K.J. will reinforce “the strive for desirability in a category that held its first collections in 1966” over the course of a two-year period. 

“I’ve always loved the versatility of Lacoste, which is the perfect combination of fashion and sport,” says K.J.

The Crocodile brand, known for revolutionizing tennis-wear and leather goods, has reinvented their underwear line over the decades by readapting to more modern materials. For their upcoming collection, Lacoste will prioritize comfort and freedom of movement, while venturing into graphic statements and accentuating the silhouette. 

K.J. will be featured in the Lacoste campaign film in autumn 2022.