For their Spring/Summer 2021 collection, dubbed “Crocodiles Play Collective” Lacoste has launched a campaign celebratory of representation and diversity within all realms of the creative world. Seven Global ambassadors front the endeavor, from Los Angeles-based Hip-Hop artist A$AP Nast and techno queen Peggy Gou, to London’s local poet Sonny Hall, as well as Evan Mock, Louise Bourgoin, Mélanie Thierry and Salif Gueye.

Discover the wardrobe of the ambassadors, each captured by a creative team of their own picking frequenting their regular stomping grounds, alongside the likes of family and friends closest to them. Photographs and video compilations follow the individuals and their respective crews as they unveil their own embodiment of the iconic crocodile against the backdrops of Paris, New York, London, Berlin or L.A. Although different in perspective, these  narratives come together to bring the heritage of the brand into the modern day.

In Berlin, Peggy Gou beguiles Vitali Gelwich’s lens in all her cool and colorful glory, while in LA, fans peep A$AP Nast strutting the streets with his entourage where he defines a collective as “a group of people sharing creativity and just enjoying life to the fullest.”

Sonny Hall with his nearest and dearest are seen relishing in a whole of banter and mild mischief, sharing “being with my collective makes me feel connected.” Meanwhile actor, skater and model Evan Mock recruits his brother and sister along for an intimate shoot with Stef Mitchell. Actresses Mélanie Thierry and Louise Bourgoin elicit that envious French elegance, captured with their loved ones, Joshua Woods and Quentin de Briey. Salif Gueye dances through Paris with three of his fellow dancer cohorts.

Lacoste captioned their latest Instagram post of the campaign  with “let’s celebrate the differences that bring us together. Let’s embrace each other’s sense of style. Let’s connect our multiple points of view. #PlayCollective.” Find the “Crocodiles Play Collection” here.