Following in their pursuit for high performance, yet innovative footwear, fashion-sport brand Lacoste is unveiling their newest shoe, the L003 Neo sneaker. The name of the game? Bounce. 

With a commitment to forward-thinking style and unmistakable comfort, the shoe holds a neoprene and mesh upper and intricate lace fastening, complete with eye-catching perforations and bold Lacoste Croc shining on a modern chunky outsole. These design choices were made with the tennis ball as inspiration. The tennis ball is in constant motion bouncing across the court, similar to the sneakers, which move energetically between sport mode to street style, always ready for what comes next. 

 Offered in colors ranging from monochromatic pink and turquoise to classic all-black and timeless khaki for men, the L003 Neo is also available in a hero neon yellow colorway — the latter being another nod to the tennis ball. 

Bringing the sneakers to life in a colorful and dynamic campaign are L003 Neo ambassadors Ella Mai and Midwxt. As forward-thinking, ever-stylish artists, the pair fully represents Lacoste’s vision for the future of style. 

The L003 Neo will retail for $145 USD and is available for purchase on Lacoste.com, starting February 6.