Currently ranked No. 6 in the ATP singles rankings, Musetti heads into the 2025 Wimbledon Championships with strong momentum, having reached the semifinals at both Wimbledon 2024 and this year’s Roland-Garros. He also holds an Olympic bronze medal from Paris 2024 and has been instrumental in Italy’s back-to-back Davis Cup victories in 2023 and 2024.

Before the announcement of his ambassadorship, Musetti appeared in Bottega Veneta’s Craft is our Language campaign, which celebrated 50 years of the iconic Intrecciato weave. In the campaign, the tennis player reflects on the gestures that define his discipline and his Italian roots, drawing a poetic parallel between sport and handcraft.

Lorenzo Musetti, photo by Javier Garcia / Shutterstock

Born in Carrara, Tuscany, Musetti first made international headlines after winning the 2019 Australian Open boys’ singles title and reaching the final of the US Open juniors that same year. Since then, his evolution on the ATP Tour has been marked by fluid movement, inventive shot-making, and a maturity beyond his years.

Now, his partnership with Bottega Veneta adds to a growing roster of athletic and fashion affiliations, reinforcing the House’s ongoing interest in athletes who embody precision, strength, and individuality. More than just a new face, he represents a modern kind of muse—shaped by discipline, grace, and a sophisticated personal sense of style.

Courtesy of Bottega Veneta