Louis Vuitton Announces Global Partnership with NBA
Basketball meets high fashion in this latest collaboration.
Louis Vuitton has announced its latest collaboration with an unlikely partner: the National Basketball Association (NBA). Presenting an exquisite Trophy Travel Case, hand-crafted in the maison’s historic Asnières workshop on the outskirts of Paris, Louis Vuitton is the NBA’s first official trophy case provider. Adding yet another feat to the French fashion house’s extensive list of accomplishments, this latest collaboration is Louis Vuitton’s first and only partnership with a North American sports league.
“Louis Vuitton and the NBA are both icons and leaders in their respective fields, and the joining of the two promises exciting and surprising moments, forging historic memories together,” said Louis Vuitton Chairman and CEO Michael Burke. “Louis Vuitton has long been associated with the world’s most coveted trophies, and with this iconic partnership the legacy continues – victory does indeed travel in Louis Vuitton!”
The announcement comes just ahead of The NBA Paris Game 2020 Presented by beIN SPORTS, which will feature the Charlotte Hornets and Milwaukee Bucks playing the first-ever regular-season NBA game in France on Friday, Jan. 24. As part of the expansive partnership with the NBA Louis Vuitton is set to create an annual, limited-edition capsule collection. As we await further details on what’s to come, take a look at the stunning trophy case in the slideshow below.