Louis Vuitton NYC Pop-up Gets Tagged Before Closing

Louis Vuitton NYC Pop-up Gets Tagged Before Closing

Following local dissatisfaction, were the tagger's actions activism, or petty crime?

Following local dissatisfaction, were the tagger's actions activism, or petty crime?

Text: Julian Wright

The Louis Vuitton pop-up in New York City closed its doors for good yesterday. Its neon shell still sits on Ludlow Street in the Lower East Side, almost eulogizing the store's 10-day existence. Most residents of the area are happy to see the all-green shop leave the area, but one local even went as far as making the pop-up a little less green, tagging it two days before its closure. The tag didn't have any particular message, but maybe the act was note enough: these people didn't want this pop-up near their homes.

There are a few associated issues with pop-ups like the one from Louis Vuitton. Stores are disruptively placed in the middle of residential areas. Their presence sets up problems for residents, whose already-crowded neighborhoods get flooded with clout-seekers and tourists. Local businesses suffer, too. There's only so much in the pie of commerce; notable names like Louis Vuitton can steal pretty big pieces of it. Putting luxury stores in low-income neighborhoods also raises concerns about the quickening tide of gentrification. But just cause these larger problems surround this pop-up doesn't mean they were the motivations behind the tag. After all, the store was located in Hell Square, one of NYC's notorious crime spots. Whether you think the tagger's actions were activism or petty crime, the Louis Vuitton pop-up doesn't have to worry about graffiti anymore. It's now gone, and its bothersome attributes along with it.

Virgil's LES Louis Vuitton pop-up tagged

Virgil Abloh's Louis Vuitton pop-up on NYC's Lower East Side was tagged yesterday 🤷‍♂️

Posted by Mass Appeal on Thursday, 18 July 2019

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