Bradley Cooper’s rugged youthfulness is on full display in fashion power-house Louis Vuitton’s announcement of Cooper as their brand ambassador for Maison Louis Vuitton’s celebration of the twentieth anniversary of their Tambour watch. Only two hundred of Vuitton’s Tambour Twenty have been made, it is based on the classic Tambour watch with updated features including sundial and 22-carat oscillating weight.  The iconic fashion brand dates back to 1854 and prides itself on continuing the tradition of fine craftsmanship. 

Nine-time Oscar nominee Cooper is featured in a video for the brand directed by Oscar-winning director Damien Chazelle. There he ends a day walking through New York City on a rooftop overlooking the urban landscape fading into the campaign’s tagline“Journey Beyond Time”. The promotional video also features a young boy running around the countryside. It is meant to be a parallel between man and boyhood.

The Tambour Twenty comes in a monogram canvas mini trunk to store the coveted time-piece and is set to retail for $14,600 USD during its limited run. Cooper is photographed by Boo George for the campaign, his hair long and curly, with well-groomed scruff. He is pictured in black trousers, a simple white T-shirt and black overcoat that exudes the laid-back New York feel of the rest of the campaign. The timepiece is sure to be a collectors item for brand lovers.