Designed by Pharrell Williams as part of his debut Fall-Winter 2025 Men’s Collection for Louis Vuitton, the Buttersoft sneaker is crafted from ultra-supple grained calf leather and finished with a smooth lambskin lining, offering softness and comfort from the very first step. Its unstructured, lightweight silhouette and intentionally minimal construction allow it to adapt naturally to the wearer.

Offered in a wide range of shades, the Buttersoft sneaker pairs with everything from relaxed tailoring to worn-in denim, reinforcing its place as a modern wardrobe essential. Its branding is intentionally subtle—LV initials appear at the tongue and heel, while the outsole features a discreet Monogram Flower, delivering presence through precision.

It is available in twenty-four variations, spanning deep hues, soft pastels, Monogram-adorned styles, and versions marked with the Phriendship silhouette of Pharrell Williams’ face on the tongue. It’s a tribute to the sneaker’s artisanal detailing and the legacy of streetwear—from its sportswear roots in the 1960s to its cultural peak in the hip-hop era of the early 2000s.

To bring this vision to life, the Maison tapped ambassador British actor Callum Turner, whose style and on-screen presence share the same unforced appeal. Known for his roles in Masters of the Air and The Boys in the Boat, he brings elegance and a sense of ease that aligns with the sneaker’s purpose.

Shop it now in-store or online at louisvuitton.com.

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