Loverboy Remains the Brand to Watch at LFW Men's

Loverboy Remains the Brand to Watch at LFW Men's

Designer Charles Jeffrey implements dramatic athleisure into Loverboy's Spring 2019 collection.

Designer Charles Jeffrey implements dramatic athleisure into Loverboy's Spring 2019 collection.

Text: AJ Longabaugh

Designer Charles Jeffrey has gifted the world once again with his Spring 2019 Loverboy men's collection. In recent months, the modern club-kid-king has turned to running as form of meditation to connect with his younger self, proudly promoting this sobering awakening on his socials and through his designs. In true Loverboy fashion, the space was entirely transformed, immersing spectators into a comatose-esque state complete with silver-foil clouds attached to performers in grey bodysuits and accompanied by a small choir, muffled by artificial voiceovers.

This spring collection is a journey of mix matched tailored prints, gender bending silhouettes, and emphasized sculpture. Jeffery has taken his previously couture focused approached to new heights by adding his voice into "athleisure" by implementing jogging suits, jackets and socks, and Loverboy emblazoned sweaters into the dramatic presentation. Standouts in this roster are the belted scribbled rose coat with paring trousers and the scribbled print suit, creating uncontrollable fashion envy in every spectator.

Metaphors aside, Charles Jeffery has established himself as a modern visionary. One with an avant-garde eye and a fearless sense of self-expression and freedom. Loverboy's narrative is only becoming more and more stimulating with each season, and we are absolutely here for it. Check out some of the Spring 2019 Loverboy collection below.

Credits: IMAGES VIA VOGUE RUNWAY

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