The fashion industry is consistently oversaturated with talent because every day, like clockwork, a fresh face emerges with the potential to make it big. Most agencies jump at the opportunity to sign the newcomers, hoping that they can put them on the fast-track to success. As for MA Models, a once intimate boutique agency turned Middle East giant, being selective has always been the game-plan. Exclusivity to MA Models means more focus on the existing signees and a more desirable destination for new talent.

MA Models has been operating for five years now, and has expanded their talent pool and services into multiple countries across the Middle East, and are planning their emergence in South America, Africa, and London. The MA team can do this by creating demand for their presence.

When the MA Models team was being constructed, the owners hired agents with preexisting careers and backgrounds in the fashion and management industry. They wanted a diverse team of experts to collectively determine what was lacking at their previous employment and ensure that MA would not make those mistakes.

Most agents agreed that offering out contracts like candy never ended well for the agency or the new signee. The first step to creating the MA Models talent board was to intensely interview candidates and remember to work on quality, not quantity.

“At the time of signing a new joiner we look for two main characteristics, either him/her being an established model/talent already with notorious experience, or a fresh face that we can see will be potentially a successful individual in the sector by their characteristics,” an MA Models representative said. “We can train them from the beginning to make sure they will make the most of their career with the safety of having good management from the start.”

MA Models offers more than just schedule management; they create trustworthy and communicative relationships with their talent. MA agents are there to assist their talent in any way they can and believe it should be a two-way street for success. While MA agents are properly trained and have that “magic touch” to get their talent work, MA agents expect the models also to put in effort to expedite their careers. MA agents push their talent to be proactive with social media, test shoots, keeping in touch with previous clients, and more.

“To satisfy the client’s needs, besides the obvious professionalism and trust, what we aim for is the final result. The understanding of what is what the client is after is key when it comes to production, choosing the right model, photographer, stylist, etc. to make sure that the final result is exactly what they had in mind before they contacted us.”

MA Models have perfected and exceeded the basics of business, such as professionalism and delivery. Their team of professionals has transformed careers and lives with their devotion to maximizing everyone’s time.