MadeMan, a Startup Making Skincare Simple for the Modern Man

MadeMan, a Startup Making Skincare Simple for the Modern Man

MadeMan, a Startup Making Skincare Simple for the Modern Man

Making struggles, profitable.

Making struggles, profitable.

Text: Alexandra Sharova

Skincare is nearly a 30 billion dollar industry in the United States alone. Yet, despite such staggering numbers, the men’s skincare market was only worth $122 million in 2018. Fast-living cryptocurrency entrepreneur Jeremy Gardner discovered this gaping opportunity while seeking to cure his own skin struggles. He found that not only were the majority of brands tailored to women, but that the gender-neutral brands and those oriented towards men did not suit his lifestyle or those of most men, due to their overabundance of options and complicated regimens. Gardner approached this problem with his seasoned entrepreneurial mindset, first consulting with top dermatologists and chemists, and began developing a potent, novel skincare solution. Aptly named MadeMan, the company, which was formed in 2019, aims to “make skincare as simple as possible for men,” Gardner explains.

While living in Miami Beach, juggling his new abode’s colorful nightlife, and running his social-impact focused investment fund, Ausum Ventures, Gardner got to work on MadeMan. He boiled down the variety of products and complicated routines he had trialed in the past with the help of Dr. Loretta Ciraldo, a renowned, Harvard-trained skin expert. The entrepreneur says they created an elegant two-step system for the men “who want to focus on being the best versions of themselves in every aspect of their lives.” The Re(Set) Collection is comprised of The Resetter—a facial cleanser that doubles as a shaving cream—and The Refresher—a CBD-infused 6-in-1 moisturizer with digital light protection, anti-aging benefits, and anti-inflammatory qualities. The simplification and functionality offers a solution to the 55% of men who do not take care of their skin, while simultaneously being ideal for “modern gentlemen.” Like many of Gardner’s past ventures and investments, which all had philanthropic qualities, a portion of MadeMan’s proceeds will go to the non-profit Defy Ventures, which teaches incarcerated individuals entrepreneurship. The organization is perfectly aligned with Gardner’s vision and the brand’s values, as he believes “it’s never too late to be a MadeMan.”

“Men,” Gardner claims, “want to look good, that’s why they invest in cars, clothes, and jewelry—it’s part of why they go to the gym…but 65% of a first impression is your face, and that’s an investment most men are not making.” MadeMan makes skincare accessible, affordable, and easy. With the expected September launch just around the corner, we encourage you to stay updated on MadeMan’s latest news by following the company on Twitter and Instagram.

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