Magniberg Makes Bedtime a Luxury Affair

Magniberg Makes Bedtime a Luxury Affair

Cozy up in sumptuous, stylish linens by Swedish brand Magniberg.

Cozy up in sumptuous, stylish linens by Swedish brand Magniberg.

Photography: Andreas Johansson

Styling: Oscar Lange

Text: Devin Barrett

This article appears in the pages of VMAN39, available on newsstands now. Order your copy now at vmagazineshop.com

Everyone wants to sleep with Magniberg. Or, they should at least. The Swedish home label, named to reflect modern expression, quality, and craftsmanship, combines a cerebral mix of materials and color to create some of the most stylish bedding on offer. “It’s like matching a pair of tailored suit trousers with your favorite T-shirt. It’s about finding a balance,” explains co-founder and designer Bengt Thornefors. “We asked ourselves what luxury is today and we felt that the standards had to be reviewed. The market is and has been very stereotypical; a bit too decorative.”

Prior to his foray into interiors, Thornefors held fashion design posts at Acne Studios and Saint Laurent during Hedi Slimane’s tenure. After all, as he explains, “it’s akin to clothing.” Items are not sold in sets, but instead on their own, highlighting the unique textures. The “sex” range features wares outfitted in cotton mesh, while “mother” offers crisp poplin variations. Pieces are engineered for mixing, matching, and layering. Joined by Nina Norgren, the brand’s graphic designer and florist, the two have also orchestrated a world surrounding Magniberg.

While bedding was the first introduction into the label’s visual DNA, now natural wood furniture and sculptural florals punctuate soft linens. “We wanted to present home textiles in a new context, giving people the opportunity to combine mesh, poplin, lace, silk, linen, washed jersey, and sateen to give it a more personal energy,” he says. “What we offer is a wardrobe.”

SIMON WEARS COAT DRIES VAN NOTEN, SHIRT LOUIS VUITTON, TANK TOP AND PANTS OUR LEGACY, SHOES BALENCIAGA, SOCKS FALKE, BEDDING AND FURNITURE (THROUGHOUT) MAGNIBERG
Credits: HAIR AND GROOMING ERIKA SVEDJEVIK, SET DESIGN BENGT THORNEFORS, LOCATION ANNAELLE GALLERY, MODELS LEFTERIS, SIMON, EMIL, LABAN, ROBIN (STOKHOLMS GRP), KERKKO (NISCH), JEAN JAQUES (MP)

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