Maison Kitsuné Unveils “Pride Collection” in Partnership with The Trevor Project

Maison Kitsuné Unveils “Pride Collection” in Partnership with The Trevor Project

Maison Kitsuné Unveils “Pride Collection” in Partnership with The Trevor Project

While empowering the LGBTQIA+ community, Maison Kitsuné will also give a minimum donation of $25,000 to The Trevor Project.

While empowering the LGBTQIA+ community, Maison Kitsuné will also give a minimum donation of $25,000 to The Trevor Project.

Text: Xinrou Shu

When Maison Kitsuné’s totem fox is wearing a colorful rainbow, we know one thing: Pride Month is here. It’s Maison Kitsuné’s way to celebrate the LGBTQIA+ community with "Pride", a new collection of gender-neutral pieces proudly displaying the rainbow flag. Beyond that, the brand is collaborating with The Trevor Project, the world’s largest suicide prevention and crisis intervention organization for LGBTQIA+ young people. Until 31 July 2021, 15% of the net sales of the collection will be donated directly to The Trevor Project.

The central concept of the collection’s design is to ensure that all LGBTQIA+ young people feel accepted, supported, and loved. That’s why the totem fox is now wearing the special 8-color rainbow: in addition to the regular one, black and brown are added to represent the rich diversity and range of identities within the LGBTQIA+ community. 

In this collection, among three variations of the logo, the specially designed logo is the most playful one - the fox silhouette skips with pride on a series of t-shirts, hoodies, caps, and cotton tote bags. With these wardrobe essentials as a canvas, the animal is sometimes duplicated to form a couple, whose image blends into a color gradient.

While empowering and reflecting the diversity of the LGBTQIA+ community, this collection is also embodied by three personas who provide an educational perspective on LGBTQIA+ issues: activist Dani Coyle, model Yassin Chekkouh, and pastry chef Victoire Christine.

Party-goers, Maison Kitsuné got you. To celebrate Pride Month, Maison Kitsuné is hosting a ‘Pride’ party in NYC at Short Stories featuring sets by NYC-based DJs Matthew Mazur, Lauren Flax and Oscar Nñ, along with special performances by NYC drag queens Nicky Ottav and Blake Deadly. Rendez-vous on June 22 2021 from 6 pm to 9 pm. Let’s have fun in Pride Month!

The Maison Kitsuné "Pride" collection will be available from 9 June 2021 online at maisonkitsune.com, and from 14 June 2021 at selected Maison Kitsuné boutiques and international retailers.

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