Marc Jacobs and A.P.C. are going back to school. In a new Fall 2025 collaboration, the brands celebrate collegiate style and their shared 1980s heritage. The 26-piece capsule features dual-branded jerseys, miniskirts, polo shirts, and penny loafers, among other classic pieces. 

Founders Jean Touitou and Marc Jacobs struck up a friendship in the ‘90s, and since then, the French and New York labels have shared similar trajectories. With campaign imagery that recalls northeast college campuses, the collection leans into prep while incorporating hints of A.P.C.’s signature Parisian style. 

Rich leather bags with Marc Jacobs x A.P.C. branding are a highlight of the capsule. “The A.P.C. Bag” — a hazelnut brown half-moon bag — and “The A.P.C. Tote” are embossed in the Marc Jacobs style. Orange accents are scattered on varsity jackets and baseball caps. A white crewneck t-shirt features prints of Jacobs’ 1980s Carte Orange transit pass and Touitou’s Sorbonne student card.

Shot by Nick Newbold, the campaign is both lighthearted and nostalgic. In a seamless blend of Parisian and New York collegiate style, the brands deliver a highly wearable collaboration just in time for fall. 

The capsule is available to shop online and in A.P.C. and Marc Jacobs stores now.