Michael B. Jordan Named New Face of Coach

Michael B. Jordan Named New Face of Coach

Two superpowers will join forces in the forthcoming campaign, announced today.

Two superpowers will join forces in the forthcoming campaign, announced today.

Text: Czar Van Gaal

Onscreen, Michael B. Jordan has been everywhere from Wakanda to in the boxing ring with Rocky. But now the heavyweight actor can officially add "luxury brand ambassador" to his resume.  Earlier today, Coach named Jordan the first global face of their menswear arm, a position that will see Jordan carrying campaigns for everything from men's ready-to-wear to accessories to fragrance. Beginning this Spring 2019 season, Jordan and creative director Stuart Vevers will also collaborate on special design projects and philanthropic endeavors.

The choice in casting an emergent leading man like Jordan jives with Coach's devotion to youth culture and Americana. “Michael is cool and authentic, and he really embodies the Coach guy,” said Vevers in a release. And while the house has been delivering plenty of Hollywood-infused dramatics lately, from its Disney collabs to Selena Gomez ready-to-wear, whether or not Killmonger will be rocking Coach-branded gear in Black Panther 2 remains to be seen.

Michael B. Jordan for Coach (courtesy of brand)

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