Mike Amiri is calling out to all American passionate designers.

On Wednesday, the California native launched The Amiri Prize to champion the next generation in fashion. This will be an annual award and fashion incubator for emerging American designers. Amiri, the founder and designer of his namesake menswear brand will fund the prize, which entails a one-year mentorship program and a $100,000 cash award.

With this latest endeavor, Mike hopes impart his own experience and success to a new wave of fashion creatives, with the intention of nurturing and supporting them through an unconventional route and create an alternative and inclusive support system beyond fashion’s established network.

“As an independent designer, I have had the privilege to forge an unconventional path and find success outside of the current establishment,” said Mike. “With this success must also come the acknowledgment that there is a clear discrepancy of opportunity within the traditional fashion system. The Amiri Prize is tailored to young designers who are often overlooked and to help provide opportunity, knowledge, and resources to create a foundation for success.”

Applications close April 18th 12pm PST. As far as eligibility is concerned, the prize is only open to American residents—a nod to Amiri’s roots and aid to the local industry. Applicants are required to have a ready-to-wear brands that is anywhere between one to three years old, with a minimum of two existing collections.

Joining Mike on the panel to judge the sole winner, are a few visionary industry figures including owner of Spunge Versace men’s footwear designer Salehe Bembury, celebrity stylist Kara Welch, Union’s Chris Gibbs, Y/Project and Diesel creative director Glenn Martens, Harper’s Bazaar digital director Nikki Ogunnaike, Only the Brave president Renzo Rosso.