7 Takeaways From Milan Fashion Week

7 Takeaways From Milan Fashion Week

As men’s fashion month continues to make its way through Europe we look back at seven things we saw at Milan Fashion Week.

As men’s fashion month continues to make its way through Europe we look back at seven things we saw at Milan Fashion Week.

Text: Mikelle Street

It Was All About The Millennial Influencer

You hear about millennials all day every day and influencers no doubt crowd your social feed. For Dolce & Gabbana, they were the models of choice this season. The brand tapped social media sensation and burgeoning fashion star Cameron Dallas to open their show followed by everyone from Rev Run’s son Diggy Simmons to YouTuber Jim Chapman and fashion influencer Pelayo Diaz. Even U.K. musician Tinie Tempah and Lionel Richie’s daughter Sophia Riche. In that same vein, the show’s soundtrack was a live performance—Victoria’s Secret-style—by Austin Mahone. The move was one to underscore the brand’s emphasis on youth and the millennial market. They weren’t alone; Ermenegildo Zegna went the influencer route, too, with the casting of Elliot Tebele, better known as @fuckjerry, the Instagram meme star.

The Prevalence of Understatedness 

Ever the one to flip the fashion crowd's expectations on their head, Donatella Versace ditched the usual metallics and jewel tones for lumberjack checks, a color palette of mostly navy and grey, and a pop of blood red. Even Donatella’s casting was ways away from the typical greased, chest-baring Adonises usually presented. To an extent, Prada too fell in this line, turning out a range of v-neck cardigans layered over button ups, a plethora of suede, corduroy, and tweeds. Miuccia even resorted to a few puka shell necklaces to keep it lowbrow. Talk about authentic.

A photo posted by Versace (@versace_official) on

Side Stripe Trousers Are A Thing

While joggers are now practically a permanent wardrobe component for men, this season designers put an athletic spin on even dressier pants. From Alexander McQueen to Ports 1961 and Neil Barrett, trousers came down the catwalk with sporty stripes up the side — Barrett took it a step further, lining the trousers with buttons like old school track pants. While you may ask: well isn’t that just a tuxedo stripe? Traditionally, tuxedo stripes are done specifically in satin. This season, that detail hasn’t been a prerequisite.

A photo posted by Neil Barrett (@neilbarrett) on

The New Designers At Historied Brands

Not long ago there was a flood of departures from European men’s brands and it seems this season, a lot of them started their new chapters. Salvatore Ferragamo, Marni, and Zegna all started anew with designers Guillaume Meilland, Francesco Risso and Alessandro Sartori, respectively. Meilland comes part of a three-pronged creative team that includes Paul Andrew over footwear and Fulvio Rigoni over womenswear, while Sartori celebrated a sort of coming home of sorts having been the creative director of Z Zegna. Risso’s role at Marni is his first at the brand, having been brought in from Prada, but will see him hopefully expand the label to international stature.

A photo posted by Marni (@marni) on

Jeremy Scott Got Political 

At Moschino, Jeremy Scott harped on America's political tensions using prints of “countdown clocks” and scenes of Transformers battling. A selection of military inspired berets, flight pants and parachute ready harnesses all fit for a much needed digital army.

A photo posted by Moschino (@moschino) on

Sports Are Still On The Brain.

Some are doubting the staying power of atheleisure and yet it presses on. For Fall 2017, MSGM unveiled part of a collaboration with Diadora. Encompassing everything from hoodies and track suits to overcoats, the logo-laden range nods back to '90s trends. Elsewhere, Philipp Plein launched Plein Sport, a label dedicated solely to active sportswear. The “luxury alternative to Nike” as Plein calls it, boasted an acrobatic opening as well as black tights, logo-heavy puffer coats, and all the appropriate accessories for winter exercise. No21, too got in on the fray.

A photo posted by MSGM (@msgm_official) on

Get A Printed Puffer Coat

A year ago the standout outerwear from the men’s shows was the oversized puffer coat thanks to one Raf Simons and this season, designers are printing the piece. Etro, Dolce & Gabanna, Versace and more have sent colorfully printed puffer coats down the runway this week in a variety of hues and sizes.


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