Moncler and A$AP Rocky have collaborated to release a new line of jackets that are bold, energetic, and embody the brand’s signature Genius collection.

The artist, creative director, and founder of AWGE has brought his rebellious attitude and the energy he embodies in his music to his Moncler debut. He has mixed his own aesthetic with the DNA of Moncler to create something fresh. Rocky’s creativity, which debuted in his previous endeavors, has allowed him to bring a new perspective to the brand.

Bold colors of lava red, electric indigo, and bright emerald have brought vintage ski-inspired looks to life. With playful colors and graphics saying, “Don’t Be Dumb,” the title of Rocky’s new album, emblazoned on back patches, as well as AWGE and Moncler logos, make their stamp pop.

Charlotte Rutherford photographed the campaign, shifting between blackout backgrounds and contrast lighting to showcase saturated tones and high-sheen finishes. Dan Streit co-directed a companion film to expand the visual sightings of this campaign, while adding a musical teaser for a song dropping later this year.

Rocky showcased his collection at The City of Genius, where he took the theme of retro ski and allowed guests to fully immerse themselves in the experience. The pieces are available now in select Moncler stores and on moncler.com.