Though Moncler was founded as a business specializing in luxury outdoor wear, throughout the world, the brand has become highly intertwined with streetwear culture, having become a staple in modern streetwear globally. Now, the brand is meeting streetwear where it stands, collaborating with one of modern fashion’s most revolutionary figures. Fragment, Hiroshi Fujiwara’s fashion label, has stripped away many of its frills for this collaboration, relying heavily on the minimalism Moncler is so known for. The collaboration also features a FRGMTmini capsule, with smaller sizes available in all pieces showcased in the campaign.

The campaign itself features Fujiwara himself sporting a reversible varsity jacket, a signature code of Fragment’s brand. On the other side of the jacket, Japan and Italy are placed in proximity in the colorful and intricately embroidered backsplash with a common motif throughout the line being a faded green plaid, evocative of both the flannels worn by lumberjacks in alpine country and the ever trendy piece you’ll spot among a younger generation. Moncler and Fragment’s line is rounded out by zip-up hoodies, t-shirts, and cleanly cut trousers, completing an ensemble for every type of fashion consumer. The campaign brings together the best parts of two very different worlds and blends these features in a warm, welcoming, and well-rounded collection.

The Moncler x Fragment by Hiroshi Fujiwara collection is available now in selected Moncler stores and on moncler.com