For the latest chapter of its Re/Icons campaign, which has already featured icons like Cher, Grace Jones and JENNIE, Moncler welcomes its newest pioneer: André 3000. Widely regarded as one of the greatest rappers of all time, the musician and producer is a natural fit for Moncler, one of fashion’s most enduring luxury houses.

The campaign film not only shows André 3000 in classic Moncler but is also soundtracked by his own previously unreleased music, his first new release since 2025’s 7 Piano Sketches EP. It’s a fitting showcase for what makes André 3000 a trailblazer and a fixture of the music industry: in a word, a pioneer.

Artistic and adventurous, the campaign imagines what winter can look like for the Moncler customer. With a smile as bright as fresh snow and an aura that can’t be replicated, André 3000 embodies Moncler’s idea of a pioneer: someone who chases their dreams, forges their own path and looks good doing it.