MSGM is the Milano Brand to Watch

MSGM is the Milano Brand to Watch

Designer Massimo Giorgetti continues the brand's hype with his infectious Spring 2019 collection.

Designer Massimo Giorgetti continues the brand's hype with his infectious Spring 2019 collection.

Text: AJ Longabaugh

Classifying MSGM is a difficult task and simply looping the brand into a certain arena or classification regarding the collections designer Massimo Giorgetti imagines just wouldn't be fair. Sure, you can call it streetwear or active and technical wear, but this game is ultimately working in Giorgetti's favor because regardless of why his garments may appeal to you, his method is only getting stronger. MSGM has quickly become the Milano luxury brand to look out for, and Giorgetti's Spring 2019 Menswear collection is guaranteed to continue the much earned hype.

Embracing the '80s, like most brands designing in 2018, the runway is filled with bold colors, cuts, and prints galore. Reinterpreting the age of excess, Giorgetti manipulates and combines the categories of streetwear and athleisure by creating tracksuits and activewear that very loudly call back to the nostalgic but vibrant time in the trajectory of ready-to-wear. An army of printed short sleeved button ups paired with matching short shorts swiftly walk the room, each owning an individual eclectic print including florals, produce, or a tropical setting, transporting us effortlessly to Spring 2019.

MSGM's menswear range for next spring focuses boldly on the enjoyment of including oneself into the influential world of trends; relishing boldly in luxury ready-to-wear that doesn't take itself too seriously and doesn't define itself to limited engagements. Infectiously and passionately, Massimo Giorgetti is giving MSGM a powerhouse voice and continues his streak for Spring 2019.

Check out some of the collection below!

Credits: IMAGES VIA VOGUE

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