The young luxury menswear brand Nahmias and Patron of the New commemorated the brands’ exclusive capsule collection at Patron of the New’s shop in Tribeca. The collaboration includes a series of baseball hats, hoodies and branded T-shirts. The exclusive NYC opening was celebrated with performances by rapper J.I.D. 

J Cole and Kodak Black were also in attendance, hyping up the crowd and dancing along as seen on J.I.D’s instagram post captioned “Find u someone who vibe to J.I.D like Yak.. thank u @doni.nahmias , my dawg Cole was in the cut too “ Doni Nahmias, founder and self-taught designer of the California based menswear brand was seen enjoying the performances and posing with guests.

Nahmias and Patron of the New’s party at 149 Franklin Street filled the  thumb-sized New York space with models, musicians, fashionistas and influencers in a celebration of hip-hop and skater inspired fashion. Nahmias was founded in 2018 and has already made space for itself in the world of high-fashion having been featured in publications such as Vogue and Complex and has been worn by celebrities like Justine Bieber and Lewis Hamilton. Nahmias also showed at NYFW that same day, dropping their AW22 ‘Miracle Collection’.