Netflix is Trying to End Password Sharing

Netflix is Trying to End Password Sharing

Netflix is Trying to End Password Sharing

The streaming service is trialling a new strategy that would make it harder for you to use your boyfriend’s-cousin’s-friend’s account.

The streaming service is trialling a new strategy that would make it harder for you to use your boyfriend’s-cousin’s-friend’s account.

Text: Sam Tracy

Netflix is currently testing a way to crackdown on password sharing that may make it harder to share an account with friends and family if you don’t live in the same home. The streaming giant has initiated the usage of an alarming message to keep non-owners of the account locked out. When trying to watch Netflix from a location different than normal, many individuals have recently been met with the message: “If you don’t live with the owner of this account, you need your own account to keep watching.” If approved, this new policy would require individuals to verify account credentials with information sent to the account owner via text or email.

With over 200 million users, Netflix has been heavily criticized over its latest attempt to raise revenue. The controversial trial message has been met with backlash on Twitter with many users supporting a Netflix boycott if a ban on password sharing becomes policy. This move is a complete backtracking on policy users once praised them for.

In a statement, the streaming service explained, “This test is designed to help ensure that people using Netflix accounts are authorized to do so”, curiously suggesting the move is to increase user privacy and decrease account hacking. However, most users see it as the mega-corporation's latest money-grabbing ploy.

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