New Guards of The Nordic: Latimmier
Meet the Finnish designer turning masculinity on its head
Does fashion reflect culture or does culture reflect fashion? For rising Finnish designer, Ervin Latimer, the answer is both. The fashion world has seen an overhaul in recent years, stripping back labels to promote inclusivity alongside a roaring Gen Z movement to de-gender sartorial expression. In an effort to unbox ourselves, the emerging visionnaire is spearheading the shift in our approach to gender in everyday life through his new ready-to-wear label, Latimmier. Launched in January 2022, Latimmier is catching eyes for reinterpretations of classic menswear that flirts with relaxed tailoring and contemporary silhouettes.
Molded by his working-class upbringing as a queer person of color in a very homogenous nation, Latimer leaned on fashion as an expressive escape to show others who he was before they could pin a label on him. Latimer continues to challenge the norm in a growing conversation. His designs invoke androgynous “glamboyance” and reimagine classic menswear pieces through a queer lens and sensibility. With his star on the rise, Latimer is at the forefront of changing the nuanced narrative of what masculinity means.