5 Designers to Know from The British Fashion Council's NEWGEN Initiative

5 Designers to Know from The British Fashion Council's NEWGEN Initiative

A celebration of everything that makes London as a fashion capital: creativity, vibrancy, and multiculturalism; the British Fashion Council's NEWGEN initiative has a whole new crop of menswear newcomers stepping up to the plate.

A celebration of everything that makes London as a fashion capital: creativity, vibrancy, and multiculturalism; the British Fashion Council's NEWGEN initiative has a whole new crop of menswear newcomers stepping up to the plate.

Text: James Manso

A celebration of everything that makes London as a fashion capital: creativity, vibrancy, and multiculturalism; the British Fashion Council's NEWGEN initiative has a whole new crop of menswear newcomers stepping up to the plate. With London Fashion Week Men's S/S 2020 behind us, see a few standout designers from this season's handful below.

Charles Jeffrey LOVERBOY

One of London’s most popular party boys brings his independent spirit to his own label with a multi-platform, multi-faceted approach: a solo art exhibition and a monthly party inform his free-spirited takes on color and texture.

A-COLD-WALL*

Samuel Ross, the mind behind A-COLD-WALL*, has taken it from a self-funded label in its 2015 inception to an SSENSE and Barneys New York-backed streetwear brand of cool kids everywhere.

Art School

The creative duo behind Art School are known best for their takes on genderless dressing: this season’s being monochrome with some sequins for good measure.

Stefan Cooke

Stefan Cooke and partner Jake Burt, on their first season under NEWGEN sponsorship, bring meshwork, cutouts, and a diverse color palette to the table.

Nicholas Daley

Daley’s multicultural takes on British heritage are what bring his four year-old brand to the forefront of British fashion. His relationship with music and fashion—and the ways the two inform each other—result in cheery takes on familiar shapes and closet staples.

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