Nice Ads: Ermenegildo Zegna Fall/Winter 2019

Nice Ads: Ermenegildo Zegna Fall/Winter 2019

The “#WhatMakesAMan” campaign stars Oscar-winning actor Mahershala Ali & artist Nicholas Tse.

The “#WhatMakesAMan” campaign stars Oscar-winning actor Mahershala Ali & artist Nicholas Tse.

Text: Fred Sahai

Ermenegildo Zegna has unveiled its inspiring Fall/Winter 2019 campaign, which features two-time Oscar winner Mahershala Ali and actor, martial artist, singer and chef Nicholas Tse. The “#WhatMakesAMan” explores the different definitions of masculinity, which is fluid like the world it lives in.

The campaign presents itself as a sort of manifesto, proclaiming that masculinity cannot exist within a set of rules rather, it can be anything one makes of it. As we as a society have evolved to recognize qualities like coming to terms with inner weaknesses and strengths and embracing fragility, the men in the campaign show what it means to be a man and to be true to oneself.

Zegna seeks to open a dialogue about what masculinity means to different men, inviting influential figures such as Ali and Tse into the conversation. These men both portray versatility in their careers and refuse to be defined, much like the modern man.

Discover what being a man means to them below.

UP NEXT

VMAN Presents: All For One