Nike's Tech Boom

Nike's Tech Boom

In an age where athleisure reigns supreme, Nike's tech fleece continues to lead the charge when it comes to performance and desirability

In an age where athleisure reigns supreme, Nike's tech fleece continues to lead the charge when it comes to performance and desirability

Text: Patrik Sandberg

It's hard to believe that Nike Tech Fleece has only been around for two years. Since its inception in 2013, the pliable, futuristic incarnation of cotton jersey has become a ubiquitous wardrobe staple everywhere from the streets to the office to the club in cities like New York, London, and Paris. With an innovative, lightweight foam core, the material achieved the once-unthinkable: it made sweatpants chic, as acceptable and accessible in the mix of a modern wardrobe as denim or khaki. Each season, Nike deflty engineers these signature basics to reflect updated silhouettes and details, while maintaining an aesthetic that will come to be regarded as a classic in the style lexicon of the 21st-century man.

For Fall 2015—in addition to the obvious addition of a woodland camouflage print—Nike updates its styles with multi-faceted zipper pockets, an ergonomic Varsity Jacket, and an updated hoodie with increased facial protection and an elongated rear hem.

Modeled by former VMAN cover star, Colin Kaepernick, along with fellow superstar athletes Kevin Durant, Neymar, and Cristiano Ronaldo, the range is available now at nike.com.

Credits: Images courtesy Nike

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