Nouveau Glitch: Givenchy Men's SS20 in Florence

Nouveau Glitch: Givenchy Men's SS20 in Florence

Givenchy’s Clare Waight Keller debuts menswears collection in Florence for Pitti Uomo 96.

Givenchy’s Clare Waight Keller debuts menswears collection in Florence for Pitti Uomo 96.

Text: Paul Madley

For those unfamiliar with Pitti Uomo, the biannual event attracts the top designers, buyers and editors who are on the hunt for menswear's best. Each season, a guest designer showcases their latest collection. In January, it was Aldo Maria Camillo, whose collection was a mix between tradition and innovation. The guest designer for this season's Pitti Uomo was Givenchy, led by the brand's Creative Director, Clare Waight Keller for Givenchy Men's SS20.

“It is a huge honor for us to host the runway debut of Givenchy men’s collection under the creative direction of Clare Waight Keller” says Lapo Cianchi, Pitti Immagine’s Director of Communication and Special Events. “A strong, modern and elegant vision: it is the perfect project for Pitti Uomo. I am certain that the atmospheres and spaces of Florence will offer Givenchy further aesthetic and symbolic motivations for concentrating on men’s fashion."

Although Keller has given us menswear looks before, they have been merged with women’s shows, this presentation at Pitti will serve as Givenchy Men’s (read: Keller's) official runway debut. “Pitti is the opportunity to take that step into a much broader collection, and that’s a big opportunity for me to really express what I want to do, and also just my more rounded vision of what I want for the Givenchy man," she said to WWD.

The show opened with tonal suits, relaxed tailoring and bare chests. Pant legs were wide and blazers oversized. Texture followed in a mix of fabrics, and a solid chunk of the show was dedicated to prints. The collection featured sportswear elements and utility details, but the standout moments came from the outerwear pieces. Keller showcased wet look jackets, metallic coats and floral embroidery. Keller collaborated with Onitsuka Tiger on footwear, with a strong focus on tennis shoes and sneakers.

It’s clear that Keller’s talents will ensure Givenchy’s continued success.

See the best looks below.

Image via Vogue Runway
Image via Vogue Runway
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Image via Vogue Runway
Image via Vogue Runway
Image via Vogue Runway
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Image via Vogue Runway
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Image via Vogue Runway
Image via Vogue Runway
Image via Vogue Runway
Image via Vogue Runway
Image via Vogue Runway
Image via Vogue Runway
Image via Vogue Runway
Image via Vogue Runway
Image via Vogue Runway
Image via Vogue Runway
Image via Vogue Runway
Image via Vogue Runway
Image via Vogue Runway
Image via Vogue Runway

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