For the second chapter of their brand campaign, Love of Sports, Oakley debuted their new eyewear collection titled Origins. The collection captures Oakley’s heritage through a modern twist, featuring pieces like the Sutro Eyeshade — a revitalized version of the iconic Eyeshade from 1984. Through wide lenses and thin rims of red, green, and white, the Origins sunglasses are evocative of ski goggles and other protective sports equipment. 

In celebration of Origins’ release, Oakley unveiled an immersive pop-up store in Los Angeles called City of Origins. The three-day venue highlights the brand’s passion for sportswear and optics, as well as their overall devotion to athletic ventures. The campaign includes a series of love letters as a tribute to the launch, demonstrating Oakley’s appreciation throughout these past 45 years. 

Visit the Origins collection at Oakley.com, and take a look at their recent brand campaign below.