Off-White Makes the Essentials Cool Again in FW18 Show

Off-White Makes the Essentials Cool Again in FW18 Show

Virgil Abloh proves why he's one of fashion's brightest minds during Paris Fashion Week Men's.

Virgil Abloh proves why he's one of fashion's brightest minds during Paris Fashion Week Men's.

Text: MATHIAS ROSENZWEIG

Just yesterday, Off-White dropped their affordable capsule collection, which is unisex and appropriately dubbed “For All”. T-shirts come in at $95 with sweatshirts landing around $170, a notable drop from the notoriously high-end streetwear line’s typical price point.

The brand also kicked off day two of Men’s Fashion Week in Paris with an energetic show, entitled "Business Casual," at the prestigious Centre Pompidou, reminding us of how Virgil Abloh amassed his cult-like following. Guests such as Future and Luka Sabbat watched as models sashayed across a bright red carpeted floor wearing a variable array of looks that were, oddly enough, cohesive in their veering toward being “mismatched.” One boy wore distressed jeans, seemingly patched together (somewhat reminiscent of Phlemuns), with an asymmetrical baby blue polo that mocked the preppiness that those shirts often embody. The show contained two variations of sweatsuits with sky-like prints, one in blue and white with the other in magenta contrasted by a dark purple.

Not dissimilar from Abloh’s take on the aforementioned polo, the brand managed to bring “cool” back to looks that typically aren’t; tan cargo pants with a safari-like vest worked perfectly together, making us rethink our lack of superfluous, oversized pockets. The models also carried to-die-for bags, as well as the occasional (and humorous) plastic bag that appeared to contain dry cleaning.

While the clothes were a bit all over the place, so are Abloh’s customers; in tandem with their capsule collection, Off-White seems to be proving that they can be a brand for all, even people with significantly differing style.

Credits: Photos via Vogue Runway

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