Off-White To Launch OffKat, an Immersive New Collaboration with KATSU

Off-White To Launch OffKat, an Immersive New Collaboration with KATSU

Off-White To Launch OffKat, an Immersive New Collaboration with KATSU

The collaboration features a collection, a video game and live exhibitions.

The collaboration features a collection, a video game and live exhibitions.

Text: Rocio Fabbro

Off-White is launching a comprehensive collaboration with the New York City-based graffiti artist KATSU. The partnership includes a complete womenswear and menswear collection, a multi-part digital interface and video game.

The launch was kicked off with a live event in Beijing, China on Friday. A complementary New York City exhibition and in-store activation will take place on July 10 and 11 at their Mercer Street location in New York City. It will host a projection of Beijing's show and will display the video game developed by KATSU and Off-White's founder and creative director, Virgil Abloh, titled OffKat.

Image courtesy of Off-White.

On the second day, visitors to the New York location can see an in-store KATSU tagging event. KATSU is particularly known for tampering with the intersection of art, graffiti, dark tech, hacking and vandalism - a pioneer in drone painting and drone graffiti.

“I’ve been a KATSU fan for a long time,” said Abloh. “And, more recently, I’ve seen just how ahead of the curve he is when it comes to fusing a kind of subversive tradition with a radical future. He crosses lines, and dissolves them. That thinking is a perfect adjunct to my ethos at Off-White.”

The OffKat collaboration features a high-low mix ranging from suits and gowns to crew neck t-shirts. KATSU’s iconic skull moniker plays prominently across the clothes, as do recontextualized drone paintings in all-over prints.

Images courtesy of Off-White.

Both womenswear and menswear have a crossover element, too, retaining a gender neutral appeal. Pieces include printed-and-flared chinos, painted shorts, graffiti-overlaid Jitney bags, box-shoulder blazers. Odsy sneakers are also updated for this partnership, as are nail heels, derbies and customized moccasins.

Images courtesy of Off-White.

The OffKat collection became available for purchase immediately following Friday’s event at the Off-White Beijing store. The video game can also be accessed on iOS and Google Play platforms.

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