On The Radar: Schnayderman's

On The Radar: Schnayderman's

On The Radar: Schnayderman's

Specializing in collections for the "Weird and Wonderful," Schnayderman's produces their clothes using the finest materials in Europe

Specializing in collections for the "Weird and Wonderful," Schnayderman's produces their clothes using the finest materials in Europe

Photography: Rasmus Luckmann

Text: Mathias Rosenzweig

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“I think Scandinavian fashion brands are generating more and more progressive ideas today, as opposed to a couple of years ago. Also, there is an increasing interest in putting societal aspects such as inclusivity and sustainability to the forefront and this together with an elevated aesthetic is something that I think makes Scandinavian fashion stand out worldwide. I think that the one common denominator is that we all tend to design clothing that is somewhat pragmatic, purposeful and suitable for everyday life. The sustainability challenges the industry is facing goes without saying. On a personal level I hope that the craftsmanship involved in making clothing isn’t completely replaced by technological advancements and that we slow down and make less clothes with better quality that can be worn for a long time.

Designer Hampus Bernhoff and co-founder Joel Urwitz photographed with muse: Erik Corradini Andersö.

Our muse Erik Corradini Andersö was one of the first employees at Schnayderman’s and he has been an integral part of the team since. He started as an intern and worked his way up and is now our Head of Sales. His dedication to and love for the brand together with his constant strive to push us forward is really infectious to the rest of the team and that energy is really inspiring to have in the studio.”

—Hampus Bernhoff & Joel Urwitz

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