On The Radar: Sunflower

On The Radar: Sunflower

On The Radar: Sunflower

Created by a collective in Copenhagen, Sunflower caters to menswear lovers in search of a fresh approach to understated fashion.

Created by a collective in Copenhagen, Sunflower caters to menswear lovers in search of a fresh approach to understated fashion.

Photography: Rasmus Luckmann

Text: MATHIAS ROSENZWEIG

Secure your copy of Copenhagen Fashion Week Zine within the pages of VMAN49 now

“I feel like Nordic fashion has always been minimalistic and quite simple—this gives space for people to wear and style it quite simply in a unique way. And while not much really [excites me at the moment], I’m getting excited over quality and craftsmanship. Things that are allowed to take time and be grown organically. Like a birch. It’s too much big business and fast fashion. [I’d love to see] less fast fashion and big business. I think things should be allowed to take more time. [I wish] that people and companies were more honest and true, not just trying to create a dollar machine or build big egos. [I’d love to see] brands stop talking about and using sustainability as a PR stunt. Please take action instead of just talking.

Designer Ulrik Pedersen photographed with muse: Petter Lundgren.

[My muse] Petter is a very good friend to the entire Sunflower team and always looks amazing whenever you see him—and to me, one of the few who really can “rock” and look amazing in a suit.”

–Ulrik Pederson

UP NEXT

On The Radar: Soulland
Creative Director Silas Adler mixes deep roots in artisanship with unique and modern menswear aesthetics.