Dior Perfumer and Creator François Demachy has made his film debut for a documentary film created by Parfums Christian Dior titled Nose. The film debuted on February 16 via a virtual VIP premiere screening hosted by the fragrance house. 

The film was directed by Clément Beauvais and Arthur De Kersauson, who joined Demachy, journalist and fragrance expert Erin Flaherty, and celebrity stylist and TV personality Brad Goreski, for a discussion following the premiere. The screening was held with an “odorama” experience, where viewers were each gifted with a bottle of Miss Dior Rose N’Roses and Dior Homme Eau De Toilette fragrances for a unique scenting experience.

Several high profile guests were invited to the virtual screening, including HAIM, Nina Dobrev, Rashida Jones, Madelaine Petsch, Thomasin McKenzie, Derek Blasberg, and Alisha Boe, among various others. Nose will be available worldwide on on-demand streaming platforms like Apple TV, Canal VOD, Google Play, and Amazon Prime Video starting February 22, 2021.