Pharrell Williams Launches Fresh Adidas Runners

Pharrell Williams Launches Fresh Adidas Runners

The artist/designer has released his newest East Africa-inspired Adidas collection.

The artist/designer has released his newest East Africa-inspired Adidas collection.

Text: AJ Longabaugh

Multiple sneaker drops have hit notable high notes throughout 2018. Pharrell continues his successful streak of launches with the release of his new, East African-inspired Adidas line.

"Africa is such a beautiful continent. Of course I am influenced by culture in many of its regions,” Pharrell explains in an interview with GQ. “Historically, you think about seeing Adidas on Marvin Gaye, on Bob Marley. It has had the history of having the support from inspirational people with African descent and being in music, as well as, of course, on athletes, so why would we not keep that going?”

This new lineup of runners succeed in both function and style. Available in the colorways of lemon yellow, cherry red,  Starburst inspired pink, teal, and Fanta purple, these graphic kicks hold-up against other trending runners of the moment.

Complimenting the range of colors, the graphic wording of "EMPOWER" and "MOTHERLAND" can be found reading up the face of the shoe with Williams commenting, “The alphanumeric font is a symbolism of equality and underpins the collection's ambitions to promote positive change.”

Take a look at the entire Pharrell Williams x Adidas collection here, and check out the fresh campaign imagery below!

Credits: IMAGES VIA ADIDAS

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