With innovation welded into their core concept, Plein Sport introduced their coveted new approach to sports and activewear with their latest Plein Sport Truck collection. Presented on the luxury confines of Milan Fashion Week, in tandem with their Spring Summer 2023 debut – where Plein welcomed their first ever mobile store – the sports house expanded on new improvements within their collection. Offering a versatile juxtaposition of technology and functionality, Plein Sport delivered an attractive new piece of technology that elaborated on the philosophy and culture of this dynamic brand.

By promoting a new way of shopping ideal for all ages, the Plein Sport mobile app bridged the gap between sport and fashion, combining the highest quality of sportswear and the most advanced technological solutions whilst keeping style as its foundation. Engineered to support the most dynamic of active lifestyles, Plein Sport activated its industry-leading technology to expand on a collection of items that debut functionality and versatility as essentials for sports needs. Each item is designed uniquely with style and comfort. One of the collection’s key elements is the camouflage design, inspired by the power within. The looks also include touches of fluorescent contrast details, with accents of hot pink, fluorescent green, and burning orange on classic bases of gray and black.

The menswear collection features the dripping fluo, with new labels with slogans (high-performance Plein sports equipment) and graphics of a tiger scratch with symbols of reference Plein sports brand DNA. The womenswear women’s look exudes a baroque touch and an assortment of magical birds of paradise. Honoring the intrinsic codes of Plein, the sports brand identifies as body conscious while remaining confident and highlights sports performance, technology, and futuristic motifs. In collaboration with the international 3D artist Antoni Tudisco, this collection includes The Thunder Stroke Gen.X.02 sneaker, a new, limited edition NFT sneakers

In celebration of Plein’s Milan Fashion Week venture, the brand staged an after-party in a cool industrial location, against an urban backdrop in honor of their Fall Winter 2023 collection. Special attendees included Jason Derulo, Philipp Plein, and many others who popped out to take part in the brand’s festive event.