Prada Paradigme Global Launch Party

Prada’s newest cologne received a warm NYC welcome at the brand’s global launch party.

  • Text by Katie Bradshaw

Prada’s newest scent, Prada Paradigme, was celebrated on Saturday, September 6, with a global launch party in New York City. Hosted inside former Fotografiska’s Park Avenue South space, the evening was full of everything the scent immelates.

There was a live performance from PinkPantheress, as well as DJ sets from Justice, Jungle, Venus X, and Lovie. To keep the theme of the Prada Paradigme scent alive, guests walked through sculptural installations, interactive explorations, and layered multi-sensory experiences.

Prada Beauty Global Ambassador Tom Holland, of course, made his appearance as well as Noah Schapp, Anthony Ramos, Leslie Odom Jr, Christopher Briney, Alex Consani, Kelvin Harrison Jr, Nicholas Maupas, Deacon Reese Phillipe, Rudy Pankow, Nicholas Douvernay, and Sean Kaufman.

NEW YORK, NEW YORK – SEPTEMBER 06: Alex Consani attends Prada Paradigme Global Launch Party on September 06, 2025 in New York City. (Photo by Kevin Mazur/Kevin Mazur/Getty Images for Prada Beauty)

Filled with a sea of fabulous guests, interactive experiences, and a beautiful scent lingering in the room, the global launch party was perfect for the newest hit fragrance: Prada Paradigme.

NEW YORK, NEW YORK – SEPTEMBER 06: Christopher Briney attends Prada Paradigme Global Launch Party on September 06, 2025 in New York City. (Photo by Kevin Mazur/Kevin Mazur/Getty Images for Prada Beauty)
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