Prada SS20 Menswear Restyles Classics in Shanghai

Prada SS20 Menswear Restyles Classics in Shanghai

Prada focused on reinvention through a retrofitted embrace of classics and adaptable style in its SS20 menswear line.

Prada focused on reinvention through a retrofitted embrace of classics and adaptable style in its SS20 menswear line.

Text: Julian Wright

Prada has been around since 1913, orchestrating industrywide trends throughout its storied, century-long history. Historically anchored in Italy, the fashion house made a telling debut of its new Spring/Summer menswear line in Shanghai, not Milan. This is a substantial change, and one that matches the thematics of the show. When asked about her first experience in China, creative director Miuccia Prada said in a statement, "I was 25 years old, in the late Seventies.” She said, “The difference [between then and now], of course, is huge. Now it’s so modern but it’s so funny, when you go back to Italy, it’s like you go back to medieval times."

With Prada SS2020, the renowned brand is seemingly focused on catering to this new modern. The clothing matched its creator's aim, renovating timeless essentials and retro motifs for confident contemporaries. The show made a point to highlight accessories and variable proportions, giving consumers the power to stylize their Prada pieces to their own taste. Necklines plunge to mid-chest and trousers vary in width. Oversized coats and baggy bombers layer untucked, sometimes fitted, collared shirts. Models walked down the runway in bolo ties, neck-wrapping bandanas and geometric glasses. Colors and prints brought a boldness to this collection, presenting pastels and old tech references. Think cassette tapes and floppy disks.

The most striking feature of this collection is a power to choose. Stiff pants or billowing jackets, bright colors or muted earth tones and a gamut of necklines. Prada is giving men many options to play with. It has a new consumer in mind: a man with respect for fashion's history but a desire to add his own individualized contributions.

The brand and its many years of shows are contributory to its showcased pieces' "classic" status. It's reminded of its influence with every feature of the garments. But with a younger generation and era of fashion before it, Prada redesigned these canonical pieces for a new world. Just like when she was 25, Miuccia Prada came to China this week in pursuit of the current. This time, she came prepared with a modernized version of her brand's legendary Italian roots. It's easy to mistake this collection as another attempt at the familiar. If you're seasoned Prada aficionado, you know it's nothing of the sort, but actually a look to the future.

You can view the best of the collection in the slideshow below.

Credits: Photos Courtesy of Vogue.

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