Prince Charles Teams up with Yoox Net-A-Porter to Launch a Fashion Line

Prince Charles Teams up with Yoox Net-A-Porter to Launch a Fashion Line

Building a more sustainable future.

Building a more sustainable future.

Text: Valerie Stepanova

Prince Charles has just made his Instagram debut, but this royal isn’t going to stop there — Prince of Wales is now taking it a step further by launching his very own capsule collection. Dubbed Modern Artisan Project, a 17-piece collection will be designed by six fashion students and recent graduates from Politecnico di Milano and sponsored by The Prince’s Foundation, the charity that coordinates Charles’s donations.

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As I depart for India, on my tenth official visit, I did just want to convey my warmest best wishes to all of you in the Sikh Community in the United Kingdom, and across the Commonwealth, on the 550th Birth Anniversary of Guru Nanak Dev Ji. The principles on which Guru Nanak founded the Sikh religion, and which guide your lives to this day, are ones which can inspire us all – hard work, fairness, respect, and selfless service to others. In embodying these values, Sikhs have made the most profound contribution to the life of this country, and continue to do so, in every imaginable field, just as you do in so many other places around the world. This week, as Sikhs everywhere honour the founder of your faith, my wife and I wanted you to know just how much your community is valued and admired by us all, and that our thoughts are with you at this very special time. . – HRH The Prince of Wales #RoyalVisitIndia #Gurupurab550

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This collection is a product of a partnership with Yoox Net-a-Porter, an online fashion retail conglomerate. Using their customer data and drawing inspiration from the works of Leonardo da Vinci, the clothing will be manufactured by six students in the traditional arts and skills program at Dumfries House, the historic estate and educational center that The Prince’s Foundation acquired in 2007.

“This project, part of a longterm partnership between Yoox Net-a-Porter and The Prince’s Foundation, will help equip a new generation of skilled men and women to fuse traditional craft with digitally-infused creativity – and, importantly, to do so sustainably, following the example of HRH The Prince of Wales who has dedicated the last 40 years to building a more sustainable future,” said Federico Marchetti, chairman and CEO of Yoox Net-a-Porter.

All sales profits will go to The Prince’s Foundation, which helps to support people through the community. The collection is set to hit the Net-a-porter, Mr. Porter, The Outnet and Yoox stores around mid-2020.

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