Puma X MCM: A Three Drop Limited Edition Release
Basketball isn’t just a sport – it’s a lifestyle.
This season, the German fashion luxury house of MCM is teaming up with titan sportswear conglomerate PUMA to bring a slam dunk to high-end fashion – doing full justice to the all-American game. In true showboating style, the PUMA x MCM collaboration celebrates all the raucous glamor that basketball has to offer, featuring the PUMA Slipstream Lo.
The two industry giants are an obvious fit for this thrilling commemoration, having worked together in 2018 to release a special edition of PUMA’s iconic Suede. This time the teamwork is even more ambitious, with the PUMA x MCM range seeking to capture the charisma and exhilaration of all thing’s basketball – and what’s more, basketball superstar-in-the-making Mikey Williams has been recruited as a triple-double for the global campaign.
Heiko Desens, PUMA’s Global Creative Director shared, “The love affair between luxury and sport is clear in this second collaboration we’ve created with MCM, the classic details of both German brands are visible in the design and construction. The first time we worked together was an instant success, I’m certain that it will happen again and that everyone will be excited about what’s to come.”
Bringing the ball on and off the court, the MCM and PUMA collaboration will be released in three dramatic drops. On September 8th, the first set initiated with the drop of Show Love, a one-of-a-kind MCM edition of the PUMA Slipstream Lo, a court classic reinvented which will come adorned with cognac Visetos Monogram highlights – a long-running hallmark of the house. October sees the second drop Show Up, the PUMA Slipstream Lo will be emblazoned with black and white details and embellished by MCM’s striking Cubic Monogram for a full visual box out, the footwear is showcased with some Mikey Williams magic.
The third and final drop will be launched in the first half of 2023 – a luminous take on athletic classics, featuring lively ready-to-wear and a uniquely eye-catching edition of PUMA’s TRC Blaze Court Shoe that’s sure to invoke envy whether worn on the paint or in the seats. With exceptional products released over three action-packed drops, the PUMA x MCM partnership fully captures the electrifying energy and breathtaking spectacle of the basketball lifestyle.
Tomorrow’s September 8th drop can be found at MCM Worldwide in-store and online and from September 10th globally in selected PUMA Stores and its Luxury Distribution partners with a retail price of $500.