Ralph Lauren Returns To Its Preppy Roots for FW18 Presentation

Ralph Lauren Returns To Its Preppy Roots for FW18 Presentation

See the full collection from Ralph Lauren’s Purple Label presentation in Milan.

See the full collection from Ralph Lauren’s Purple Label presentation in Milan.

Text: AJ Longabaugh

Ralph Lauren’s Purple Label presentation in Milan this past weekend was a monochromatic tableaux in five sequences set within the world and backdrop of the foggy countryside. This handsome, tailored and rather traditional collection is taking Ralph Lauren back to it’s ironed preppy roots, displaying heavy collared coats, slim suits, thick knit turtlenecks and navy and grey wool galore.

Each setting displays a rooted function for the ensembles that are grouped together. One group is head to toe in a rather elegant chocolate brown hue, with some bright neon orange to convey hunting attire versus the gentlemen in all navy and greys for a leisurely afternoon of lawn games and Pimm’s Cups. Another, the most monochromatic of them all, the models are layered in heavy knit wool suits, precisely shaped and manicured for any an all affairs.

This collection is a great lesson into world of a ‘well groomed’ man.  A refreshing step away from the often deadbeat importance and demand that all men must be masculine. The final grouping is tailored for the most prestigious impression or occasion, a dinner or award situation requiring a look of untouchable decadence. The platform that Ralph Lauren’s Purple Label has developed is an exciting portrait of a possible shift in the way men groom and carry themselves beyond a black tie situation though; reviving the standards of quality versus quantity.

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