Rapper IDK Stars in GUESS Originals Fall Campaign

Rapper IDK Stars in GUESS Originals Fall Campaign

Rapper IDK Stars in GUESS Originals Fall Campaign

Here's what you need to know about IDK and the new collection from GUESS

Here's what you need to know about IDK and the new collection from GUESS

Text: Gaby Messino

GUESS teamed up with rapper, singer-songwriter IDK for their new fall campaign. IDK worked as a creative lead on the new collection's campaign which features monochromatic comfortable clothing. For the campaign IDK teamed up with friends and fellow artists Kaash Paige, Kitty Cash and Xanman to show off the new designs.

IDK (Ignorantly Delivering Knowledge) started releasing music in 2015 with the hope of bringing back styles of rap from past decades, and has since released two studio albums and a series of mixtapes. He made the decision to pursue music while in prison, which is also where he taught himself how to rap.

IDK's inspiration in this collection was breaking the mold and representing people who are multiple things at once. In leading this campaign he wanted to push the boundaries of a typical fashion campaign through his own unique vision.

The collection itself features mostly basics. In the campaign you can see IDK and friends wearing a variety of sweatpant and loungewear in different monochrome. The rest of the collection includes basic t-shirts, loose fitting shorts, and a variety of jeans. Most items are emblazoned with the GUESS Originals logo. The collection is all about simply silhouettes and comfort.

Most articles of clothing feature a single color, or a dual toned stripe. A lot of the collection is reminiscent of school. It features a descent amount of plaid, one of the few patterns in the whole collection. Also, there are shirts featuring sports such as hockey and tennis, which gives the collection the essence of rich boarding school kids. This feeling is heightened by the numerous pairs of khakis and quarter length socks.

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