Rapper LASTMONDAY Releases New Virtual-Inspired Video for “No Soy Básico”

Filters and effects galore!

Dominican rapper LASTMONDAY knows that refusing to take himself too seriously is a crucial part of having fun. This shines through in his newest video for “No Soy Básico,” his newest reggaetón and hip-hop infused single that’s catchy enough to get listeners mimicking his social-media inspired dance moves.

The video directed by Modern Day Auteur (close collaborator of LASTMONDAY) is filled with amusing effects and apps that most smartphone users are already familiar with: Snapchat filters, TikTok trends, Instagram Live, and a Facetime call that includes a cameo by music producer and songwriter Sky Rompiendo. LASTMONDAY is essentially channeling what all of us are relying most on for entertainment while stuck in coronavirus-induced isolation – and he seems to be having a hell of a lot of fun doing it. Plus, what better theme for a music video during this time than one that is completely recorded on a cellphone?

The vocalist is not only a promising addition to the world of reggaetón, but he’s also working a 9 to 5 job as an architect while dedicating nights and weekends to his music. His mixtape, out later this month, is directly influenced by the music he listened to while growing up in the Bronx –hip-hop from the ‘90s and 2000s, R&B, and Latin music.

But most importantly, his unique blend of sounds embodies a whole generation of people that grew up between cultures. It manages to represent those who absorbed different customs and traditions while growing up in multiple worlds, as is common for first and second-generation children living in the United States. And, perhaps best of all, the pride he has for his music and culture shines bright through his work.

You can check out the video for “No Soy Básico” below:

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