Recap: Nike's Limited-Edition Sneaker Recall and Colin Kaepernick

Recap: Nike's Limited-Edition Sneaker Recall and Colin Kaepernick

Nike canceled release of their Fourth of July limited-edition sneaker. Here's why.

Nike canceled release of their Fourth of July limited-edition sneaker. Here's why.

Text: Isabelle Zola

In honor of Fourth of July, Nike planned to release a special edition Air Max 1 Quick Strike sneaker which featured the American flag, in an attempted statement of patriotism. Rather than the most recent design of the flag which features 50 stars, Nike decided on the Revolutionary War 13-star flag (a.k.a the Betsy Ross flag), which drew backlash for its historical connotations. Recent reports state that the social justice activist, former NFL quarterback and Nike ambassador Colin Kaepernick, privately expressed concerns and criticized the design, arguing its association with more racist periods in America's history (slavery was still legal, after all). Soon after, plans to distribute the limited-edition shoes were canceled. 

In its origin, the Betsy Ross flag was a symbol of the military and utilitarianism; however, the controversy has been brought to the forefront due to the flag's recent association with racist ideologies and supremacist groups. A Nike spokesperson addressed the issues surrounding the sneaker in a statement explaining that the company decided to “halt distribution based on concerns that it could unintentionally offend and detract from the nation’s patriotic holiday."

The revolution of social and political change continues its appearance and influence on companies, most notably and recently Nike. The sneaker has been formally recalled and will no longer be made to the public. 

Image via Nike

UP NEXT

J. Cole Revenge of the Dreamers III Official Release Date